PRAD and Jimmy Choo, in the heart of the night

PRAD enhances the night for Jimmy Choo with its translucent metallisation

Interparfums renews its trust in PRAD, assigning the French decoration specialist with the creation of a sophisticated look for the new “I Want Choo Midnight”. The translucent purple metallic finish reflects the refinement of this “sensual and magnetic” eau de parfum and symbolizes the glamour of the night.

PRAD’s translucent metallisation allows the bottle to be fully recyclable and is energy efficient.

PRAD has also decorated Interparfums’ recent successes, “I Want Choo – Le Parfum” (gold translucent metallization) and “I Want Choo With Love” (pink translucent metallization). Jimmy Choo is Interparfums’ first fragrance franchise.

“I Want Choo Midnight,” blending notes of blackberry, orchid, and cedar, celebrates “daring friendship and memories etched in the heart of the night.”