PRAD SELECTED BY INTERPARFUMS FOR ITS TRANSLUCENT METALLIZATION
COACH PLATINUM is adorned by silver and leather, remembering the brand’s codes. Shiny translucent metallization covers the glass bottles, highlighting the curves and the embossed logo. The translucency of this decoration is particularly difficult to achieve. Nevertheless, PRAD met the challenge, demonstrating once again its know-how in the metallization of glass and aluminum containers, made in France.
"The PLATINUM bottle fully illustrates PRAD's core business. Each project involves the laboratory and production teams. We are proud being able to meet the brands’ expectations, translating their ideas into finished products. For PLATINUM, the challenge was to achieve a perfect and regular intensity since the silver metallization had to maintain a certain transparency. “
As a reminder, PRAD's liquid metallization process, exceptional in France, was fully reviewed in consultation with regional environmental stakeholders, including DREAL. PRAD is a member of the program "Industry of the future 2.0" of the Auvergne-Rhône-Alpes Region.